HACK wins Delucca Gaucho Pizza & Wine

Saúde! The Agency Hack has been hired as a new marketing partner by Dallas-based Delucca Gaucho Pizza & Wine. The upscale, rodizio-style pizzeria serves endless appetizers, soup, salad plus savory and dessert pizzas – all for one price.

The very first DeLucca was opened in Southlake, Texas in early 2018 by married restaurateurs and Brazilian natives Evandro Caregnato and Vanderleia "Dede" Mallmann. The concept was recently sold to former restaurant CEOs John Miller and Scott Smith in 2023, whose experiences include Del Frisco’s Double Eagle Steakhouse, Gordon Ramsey North America and Denny’s. The pizzeria now has eight locations in Austin and DFW, including Las Colinas and Fort Worth Alliance opening soon.

The agency will handle menu development, videos, social media, promotional materials, new store openings and more.  

“I am honored to be among the first clients of HACK, said Candice Scott, owner of The Scott Source and Fractional CMO for Delucca. “Mike and Ken have been in this market a long time, and they know restaurants. They easily stepped in on Day 1 and quickly elevated the strategic and creative product.”

“Candice is former client and coworker, so it’s nice to team up once again with an innovative concept like Delucca,” said HACK partner, strategist and writer Mike Stopper.

HACK is a boutique advertising agency from Dallas industry veterans Ken Womack and Mike Stopper who provide award-winning, senior level talent without the staffing layers, wasted time, cost and unclear results found in many of today’s agencies.

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