HACK makes a splash with Fish City Grill

The Agency Hack has been hired by Dallas-based Fish City Grill for an upcoming fall campaign. Lovett & Bill Bayne opened in 1995 as one 1,200-square-foot restaurant with just 12 tables and five barstools. Today, the neighborhood seafood joint known for fish tacos, daily chalkboard specials and fresh-shucked oysters has 22 locations across Texas, Florida and Arkansas.

HACK’s Ken Womack and Mike Stopper both worked on Fish City Grill at a previous agency, winning several industry awards including the AAF Dallas “Foodie Award” for best DFW restaurant advertising. The agency will handle menu development, videos, social media and promotional materials for the campaign this fall.  

“Mike and Ken know our brand and culture well,” said Vice President of Marketing Gje Greene-Wallace. “Their fall campaign will be a lot of fun and will definitely capture the Gulf vibes and southern soul of the brand.”

“It’s great to be reunited with our coastal chums as Fish City Grill,” said HACK partner, strategist and writer Mike Stopper. “The original location is in my town of Flower Mound, so the brand has always had a special place with me.”

HACK is a boutique advertising agency from Dallas industry veterans Ken Womack and Mike Stopper who provide award-winning, senior level talent without the staffing layers, wasted time, cost and unclear results found in many of today’s agencies.

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