Pumping out work for Luxiaojun

The Agency Hack has been hired by Luxiaojun USA – the weightlifting shoe developed by one of the most decorated weightlifters in Olympic history, Lü Xiaojun. The shoe is built specifically for weightlifters and features a raised heal for deeper squat, and a firm, non-compressible base for stability and explosiveness.

Over nearly three decades of competition, Lü has collected five world titles, two Olympic gold medals, and a legacy that continues to inspire lifters around the world. Even into his late 30s, he defies expectations and remains a symbol of what discipline and passion can achieve. 

Initial work for The Reserve will include community social media, selling events and price promotions.

Luxiaojun has been named the official weightlifting shoes of the 2025 CrossFit Games. HACK will help promote the new CrossFit® Power Pro shoe – perfect for the lifts, squats, snatches and strength WODs of CrossFit. The promotion will also include a sweepstakes to attend the 2025 CrossFit Games in New York. 

“Lu is a legend internationally, and we look forward to introducing him here in the US,” said HACK partner and art director Ken Womack. “The CrossFit Games is the perfect venue to introduce this innovative shoe.”

HACK is a boutique advertising agency from Dallas industry veterans Ken Womack and Mike Stopper who provide award-winning, senior level talent without the staffing layers, wasted time, cost and unclear results found in many of today’s agencies. Their accounts include Clay’s Color Crew, Wildridge, North Sky, Ten Mile Creek, InsideTexas and Fat Rosie’s Taco & Tequila Bar.

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